Retail Photography

We are leading New Zealand experts in shooting Retail Photography for Print, Web and Video.

Our process

New Zealand’s best Retail Photographer?

It’s a bold statement we know and one we thought hard about first before putting on this page. But we took a step back and looked at the massive list of incredible clients we have shot Retail Photography for over the years and figured that surely they must count for something. In fact its almost impossible to pick up a print publication in New Zealand and not see one of our Retail Photographs somewhere inside.
We love being the Retail Photography Agency of choice for so many of New Zealand’s top brands. We enjoy nothing more than shooting incredible Retail Photography designed to help our clients increase their sales and brand awareness across a wide range of industries. So we ask you to judge for yourself if we really are New Zealand’s Top Retail Photographer, Checkout our clients, admire our portfolio, then keep your eye out in print, television and web, we challenge you not to come across some of our photography on a daily basis.

Our Clients

We shoot Retail Photography for many of New Zealand’s leading brands as well as hundreds of small niche clients around the country in a range of different industries.

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how Retail photography helps

  • Connector.

    Increases Sales

    It’s well proven in virtually every industry that a high quality product photograph has a direct relationship with increased product sales.

  • Connector.

    builds brand awareness

    Nobody remembers the company with the DIY product photography. It’s brands who create a unique statement with their product photography that remain top of mind.

  • Connector.

    creates instant credibility

    With the thousands of online resellers popping up all over the place, using professional photography is a very simple and cost effective way to build credibility in a saturated marketplace.


Coming from marketing and advertising agency backgrounds allows us to fully understand our customers requirements and the sort of deadlines they encounter. Before running our own studio we coordinated and project managed literally hundreds of photo and video shoots with photographers and videographers all around the world. The result is an amazing range of experience in seeing things done both right and wrong.

We take a fully holistic approach to product photography, taking your whole marketing strategy into consideration rather than just being an in-and-out type studio. This allows you to have complete confidence in our process and can be assured we hit your goals dead on target each and every time.

As well as years of photographic knowledge, all our staff have either formal marketing degrees or have sat numerous advertising papers, so you can be assured you are dealing with people that can speak the speak and understand your goals completely.

Our head photographer spent many years working with some of Australasia’s biggest retailers, managing an image databank of close to 10,000 product images which were being used weekly in incredibly tight deadlines for print, television and online.

We don’t believe in ongoing licensing or usage fees for product photography so once your shoot is complete and paid for, you retain full rights to all of your images for life.

There are no ongoing fees, contracts or licences to pay. The product photographs we take become 100% yours to do anything you want with.

Fine print in contracts that say usage rights expire in 12 or 24 months is a common inclusion with a lot of photographers and is a big trap a lot of our clients fall into with other product photographers so don’t say we didn’t warn you if you end up in this situation.

Check out our clients and portfolio its easy to see who is shooting all the major brands and products that you would see daily in print, web and television.

We are proud to shoot product photography for some of New Zealand’s most well know brands and over the years have built up an incredible portfolio showcasing our work across many industries.

Finding a product photographer who has a full holistic approach and understandings marketing objectives in extremely rare thing which is why our major clients keep coming back.

This gives us an amazing insight into nothing but producing stunning product images. We found that a lot of our new clients had had sub-standard experiences with other photographers over the years where they were just shooting product photography as a side speciality and didn’t specialise or really understand the ins and outs of this. We don’t spend half the year on weddings or events, we spend the entire year on products.

Our team shoots nothing but product all day long, every day of the year so has some amazing techniques and strategies to achieve true world class images right here in New Zealand.

As well as having a state of the art dedicated product photography studio in Auckland we also operate in our range of sub studios all around New Zealand.

There is basically no location anywhere in NZ that one of us hasn’t taken a photo in or isn’t instantly available to shoot product photography in for you if needed.

Those magic words mean that we know your market, your demographic and best of all you’re working with a bunch of great, honest and hard working people that truly want to see your product and business succeed.

Nothing makes us prouder than to see great kiwi companies succeed at what they do and we love nothing more than helping them on that journey.

Sorry, but you won’t find any film, darkrooms or PC’s around here.

Our studio contains a small fortune of all the latest and greatest gear. For in studio product shoots we use primarily Nikon bodies and lenses including the brand new full frame D810 and D4 bodies and for larger studio shoots, for things like vehicles, we prefer to use medium format Hasselblad gear.

For lighting we carry nothing but the worlds best Profoto studio equipment, we never compromise with cheap or budget lighting, our latest Profoto purchase was in the range of $20k for one single piece of equipment.

Our editing and retouching suite is 100% Apple Mac, containing a range of high end equipment including the brand new 27″ iMacs. This ensures consistency and productivity is always kept at the highest standard.

We are continuously getting sent new equipment to test and evaluate in our studios so are always up to date with the latest and greatest innovations in photography.

Our recommendation which is shared by thousands of top photographers world wide is if your photographer is not shooting with 100% Profoto lighting then keep walking.

After close to 15 years working with commercial photographers and seeing first hand some of their very antiquated and inefficient workflows, we made it our first focus to have a highly optimised, streamlined workflow from initial consultation right through to photo delivery.

We are proud to to say that we have such an efficient workflow that the majority of our clients are 100% hands-off. They courier us their product, we complete the full shoot, proofing and final re-touching and correction process without even needing to meet face to face. This saves you time and gives us additional time in the editing suite to ensure your final images are truly outstanding

Actually it’s better than a 100% money back guarantee, because if you’re not happy with our work, you don’t pay a cent, it’s that simple. We cover the collection and return of your product so shooting with us is virtually risk free.

Just be warned though, in all our time operating not a single customer has taken us up on this offer!

We have a full mobile product photography setup as well which we use when either products are too big to transport to our studios or we determine it’s more economical for the client for us to shoot these items onsite.

Many clients have large or unusual products that require photography where its not economical for them to bring these into studio. Which is where our unique product photography van was invented. Think a Hiace van filled to the roof with close to 100k worth of professional product photography equipment.


We pride ourselves in using nothing but the very latest in studio photography technology and standardise all our shoots using Nikon and Profoto equipment to ensure absolute consistency across any future shoots.

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Product PhotographyProduct Photography in New Zealand is what we live, breath and specialise in.

Our team of expert Product Photographers have shot virtually every type of product conceivable for many of New Zealand’s leading brands and companies across countless industries.

We are widely respected as being New Zealand’s Top Product Photography Agency and one of the Leading Product Photographers in the world.

Of course none of this came overnight so make sure you check out our Product Photography Clients and Product Photography Portfolio to see the proof for yourself.

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Lifestyle PhotographyFor many clients Professional Lifestyle Photography is a key part of their marketing mix.

We work with many leading brands shooting Lifestyle Photography of their products in real-life situations.

We have an in-house expert prop and set designer to ensure that basically any settings that our customers require their products to be shot under can be achieved with 100% realism.

We also have incredible relationships with some of New Zealand’s best models and on-screen talent so can basically cater for anything our clients throw at us.

Check out our amazing portfolio to see how some of our clients have made use of our Lifestyle Photography Services.

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Drone PhotographyBoth Aerial Photography and Drone Photography are becoming increasingly popular as a unique and high end way to capture footage and stills of locations or products in lifestyle environments.

We have an expert Drone / Aerial Photographer who is fully certified and ready to capture truly stunning footage of virtually any location in New Zealand.

Aerial Photography is a very specialised discipline which requires a massive amount of skill so we highly recommend talking to our operator and see some of the results he has produced.

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Ghost Mannequin PhotographyGhost Mannequin Product Photography is a modern way to capture apparel shot on a body-form but without the mannequin showing in the end result.

Traditionally it’s been a very costly and time consuming way to photograph clothing but due to advances in technology we now have a full 3D computer rig allowing us to shoot this sort of style very easily and quickly.

We have a warehouse full of close to every size and shape of body forms on the planet so can achieve basically any look or style our clients require.

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Food PhotographyFood Photography is an area we have specialised in for many years now.

It’s one of the most specialised and technically challenging photography disciplines in existence requiring years of experience to get amazing results.

Our Food Photography Studio has a full semi-commercial kitchen attached allowing for preparation and storage of food items for photography.

And our editor is one of the best in the country and knows all the tricks of the trade for getting brilliant advertising shots of food.

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Google Business ViewGoogle Business View is basically the process of extending Google Street View right into your business allowing customers to talk around in a virtual tour style inside your location.

Our Google Trusted Photographer has hundreds of hours experience shooing Street View Panoramas to showcase our clients businesses to the world.

Adding a virtual tour to both Google Maps as well as your website is a very cost effective way to increase brand awareness and credibility.

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360-photography360 Degree Product Photography is becoming an increasingly popular way to showcase products on the web.

Shooting in this style lets your clients rotate and zoom in and out of your product with ease to fully view and understand your product prior to purchase.

This is an awesome way to make products more tangible in a non-tangible medium like online.

Virtually every client we have worked with on 360 Degree Photography has seen a lift in sales as a result.

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Clear Cut ImagesNope we are not talking about Clearcutting trees here, this is the process of removing backgrounds from images so they can be made either pure white or transparent for editing purposes.

Many of our clients are suppriesd to hear that Product Image provides clearcutting and clipping part services for a wide range of Advertising Agencies and even other Photographers around New Zealand.

Our in-house editor can very quickly clear cut or create clipping paths for virtually any time of image supplied.

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Amazon PhotographyWe work almost daily with high volume Amazon Sellers on shooting Amazon Photography designed to help them increase their sales on Amazon.

Amazon have a wide range of guidelines and rules as far as Product Photography goes so getting the best possible images while keeping within those guidelines is an art in itself.

Checkout our blog to see the numerous Amazon Sellers who we work on photography with and some of the amazing up-lifts in sales they have experienced as a result.

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Advertising PhotographyAs well as providing one of New Zealand’s leading Product Photography Services we also work in studio on a massive range of different advertising photography shoots.

We have an expert in-house set and prop designer to ensure that any layouts or rigs that our clients need can be built and setup in-house to achieve unique and inspirational shots.

We have shot everything from single pieces of nutrigrain to working rainfall shower heads right here in our studio.

No job is too hard or unique for our advertising studio staff, so just ask.

Learn More about Advertising Photography